PRETTY VICIOUS ANNOUNCE DEBUT ALBUM BEAUTY OF YOUTH
Cover Art Courtesy of Big Machine/John Varvatos Records
NASHVILLE, TN (June 14, 2019) – Pretty Vicious announce the upcoming release of their highly anticipated debut album BEAUTY OF YOUTH on July 12 via Big Machine/John Varvatos Records. Calling for blood on their 12-track collection, Pretty Vicious’ white-knuckle rhythms, irresistible hooks, airtight riffing, and gutter soul conjure up the reckless abandon of seventies punk and the timeless songcraft of grunge as the quartet sound like you’d hope rock ‘n’ roll would in 2019. Teaming up with producer Dan Austin (You Me At Six, Twin Atlantic, Pulled Apart By Horses), Pretty Vicious found the perfect man to harness the energy and attitude that caused the London A&R scene to go all in on an unruly gang of teenagers from the Welsh valleys.
Pretty Vicious share, “It’s been a long road to up to this point and we’re chuffed to bits that after all we’ve been through as a band of brothers, we get to share this record with our loyal fans. There have been some major lows along the way, but they’re far outweighed by the many highs and wild adventures that have gone into brewing up this album. We couldn’t be prouder of it, and of what our band has grown to mean to so many people.”
BEAUTY OF YOUTH Track List:
1. These Four Walls
3. Something Worthwhile
4. Someone Just Like You
5. No One Understands
6. Force of Nature
7. Lost in Lust
8. What Could’ve Been
9. Playing with Guns
10. I Don’t Wanna Know
11. Are You Entertained?
12. Little Molly
Pretty Vicious have packed more highs and lows, disappointments and triumphs into their fledgling careers than most bands manage in a lifetime. Having experienced the music industry at its most turbulent, they’re a band that have unlocked the potential of how powerful their music truly is; with every scream and guitar screech, they’re one step closer to replicating the arena rock success of their forefathers. They have the songs, anthemic and heavy, as well as a youthful zeal that feels like a breath of fresh air in a staid rock scene.
Pretty Vicious, the UK band that initially caused the London A&R scene to go all-in on an unruly gang of teenagers from the Welsh valleys, have packed more highs and lows, disappointments and triumphs into their fledgling careers than most bands manage in a lifetime. The Merthyr four piece – Brad Griffiths (vocals and guitar), Elliot Jones (drums), Jarvis Morgan (bass) and Tom McCarthy (guitar) – were only four gigs into their existence when an unseemly A&R scrum plucked them from their small-town Welsh roots and dropped them into an industry whirlwind, barely equipped to survive. Few have experienced this familiar story of too much, too young. Fewer still have had the confidence, belief and raw talent to drag themselves back from the brink and deliver a future classic brimming with youthful dreams and the frustrations of small-town mundanity. Still all under the age of 21 and having experienced the music industry at its most turbulent, Pretty Vicious are a band that have now found their footing; with every scream and guitar screech, they’re one step closer to replicating the arena rock success of their forefathers. Now aligned with Big Machine/John Varvatos Records in the US and long-time supporters Virgin / EMI in the UK, Pretty Vicious are prepared to unlock their immense potential with an anticipated full-length album out in Spring 2019. With recording now complete with producer Dan Austin (You Me At Six, Twin Atlantic, Pulled Apart By Horses), their forthcoming debut features Top 30 hit “Move,” raucous “Are You Entertained?” as well as “These Four Walls,” prompting Loudwire to declare “2019 is just starting, but Pretty Vicious already are a strong contender for the first breakout band of the year.”